Well for folks in New York that is. Adidas has recently created an app that will potentially end the camping out for sneakers. The app is called “Adidas confirmed” and it allows people to find the best upcoming shoes and put them on reserve. Much safer and more reliable then sitting outside and camping for hours in anticipation for your favorite retro Jordan or new Nike release, the app will be very convenient. Adidas vice president of brand activation Simon Atkins had this to say: “We wanted to create a more elegant, safe and consumer-friendly way to launch marquee shoes to our most loyal customers”.
The app also comes out at an interesting time as we approach the release of the Kanye West x Adidas collaboration. The shoes release on February 12 and can be purchased on Kanye's website yeezy.supply, unlike last year when we were just blinded sided when the shoe popped up on Nike's website and sold out in seconds. The only downside to the app is that the reservation of sneakers is only good for locations in New York. So if you know somebody in NY or plan on going out there and are into shoes this app is a must have. The app is available for download now in the Apple app. For more info click on the picture above.